For dental business managers & owners

Business
Leadership
Mastery
Programme

An eight-month leadership skills programme for dental business managers and owners, built on 50 years of combined dental leadership experience.

Laura Horton & Michael Bentley

8Months
4Face-to-face days
4Online sessions
2Expert leaders
50Years' experience

Founding Cohort · Super Early Bird Now Open · Save £500

Leadership isn't developed
in a single day.

March – October 2027 · The Loft @ The Barn Hotel, Meriden · 50 years' combined dental leadership experience

Is this you?

You are already good at
what you do.

Leadership is a different skillset. Most people in leadership are there because they were excellent at their job — not because anyone formally taught them how to lead.

"

Do you feel as though everyone comes to you for the answers?

"

Are you constantly following up on things that should already have been done?

"

Do you avoid delegating because sometimes doing it yourself feels quicker?

"

Do difficult conversations get delayed because you're unsure how to approach them?

"

Are you so busy running the business that you rarely get the space to actually lead it?

"

Do you sometimes finish the week exhausted but unsure what you've actually moved forward?

"

Do you delegate but still find yourself checking, chasing and following up?

"

Do you want the business to grow without everything becoming harder to manage?

The Business Leadership Mastery Programme exists to close the gap between the responsibility you carry and the leadership skills you have been given to carry it.

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The leadership gap

Knowing how to run a dental business does not automatically teach you how to lead one.

Management responsibility increases very quickly. Leadership skills often do not. The moment you step into a leadership role, you are suddenly expected to handle all of this — usually without anyone having formally taught you how.

  • Lead and manage people effectively
  • Motivate different personalities
  • Manage conflict and difficult conversations
  • Create genuine accountability
  • Delegate without losing control
  • Set expectations and manage performance
  • Give meaningful feedback
  • Protect your own time and energy
  • Make decisions under pressure
  • Think and act strategically
  • Lead sustainable business growth

The solution

Leadership should not mean carrying everything yourself.

The Business Leadership Mastery Programme gives dental business managers and owners the skills, frameworks and confidence to lead well — across all four dimensions of leadership — without burning out in the process.

50 Years of combined
dental leadership experience

The programme framework

Four pillars.
One stronger way to lead.

The Business Leadership Mastery Programme develops you across four connected dimensions of leadership. Together, they cover everything a dental business leader needs to lead with confidence, clarity and commercial awareness.

01
Yourself

Lead without burning yourself out.

Build confidence and resilience, manage your time and energy, set healthier boundaries and develop the mindset you need to lead others well. Leadership starts with understanding how you work — and where you are personally carrying too much.

  • Leadership mindset & identity
  • Confidence & resilience
  • Time, energy & boundaries
  • Self-awareness & decision-making
  • Moving from reactive to intentional
02
Your Team

Build a team you don't have to constantly chase.

Learn how to communicate expectations, coach effectively, motivate different personalities, give feedback and have the difficult conversations that managers often avoid for too long. The aim is a team that becomes increasingly responsible for its own performance.

  • Communication & coaching
  • Motivation & development
  • Difficult conversations & feedback
  • Behaviour, culture & trust
  • Accountability & team dynamics
03
Performance

Turn responsibility into ownership.

Delegate with clarity, create genuine accountability and manage performance without micromanaging. Build a business where people understand what they own and are trusted and expected to deliver it — without constant involvement from you.

  • Delegation & ownership
  • Performance management
  • Accountability & expectations
  • KPIs & performance conversations
  • Retention & recognition
04
Growth

Get out of constant firefighting and look ahead.

Think strategically, understand the commercial side of the business, make stronger decisions and lead sustainable growth. Create the space to lead the future direction of the business — rather than spending every week reacting to today's problems.

  • Strategic thinking & planning
  • Commercial awareness
  • Business growth & brand
  • Leading change & decision-making
  • Sustainable growth

What changes

From where you are
to where you want to be.

Answering every question→Creating confident decision-makers
Chasing people for updates→Creating genuine accountability
Avoiding difficult conversations→Addressing issues earlier and more effectively
Carrying everything yourself→Delegating with confidence and clarity
Constantly firefighting→Thinking and leading strategically
Managing activity day to day→Leading performance
Finishing the week exhausted→Clearer boundaries and stronger habits
Being involved in everything→A team that takes real ownership
Focusing only on today→Creating space to lead future growth
Growth depending on working harder→Sustainable growth, not simply more activity

How it works

Eight months.
Not eight isolated sessions.

4
Format one

Face-to-Face Leadership Days

Full-day, in-person sessions at The Loft @ The Barn Hotel, Meriden, Coventry with both Laura and Michael. Deep-dive leadership development, peer connection and focused time away from your day-to-day environment. 9:30am – 4:30pm.

4
Format two

Online 90-Minute Leadership Sessions

Four 90-minute online sessions between the face-to-face days. Practical, focused and designed to build on what you have implemented since the previous session — maintaining momentum throughout the eight months.

Why eight months?

Leadership isn't
developed in a day.

A one-day management course gives you information. The Business Leadership Mastery Programme gives you the time, structure and ongoing support to actually build leadership capability.

01
You learn.New skills, frameworks and perspectives with Laura and Michael.
02
You apply it.You return to your business and implement in real situations.
03
You encounter real challenges.Leadership situations arise. You handle them with new skills.
04
You come back.You reflect, share and build on what is working.
05
You develop again.Eight months of deliberate, structured leadership growth.

March to October 2027

Your eight-month
development journey.

A leadership touchpoint every month for eight consecutive months — alternating between face-to-face days at The Loft @ The Barn Hotel, Meriden and online 90-minute sessions.

March

Face-to-face

April

Online

May

Face-to-face

June

Online

July

Face-to-face

August

Online

September

Face-to-face

October

Online

Face-to-face day — The Loft @ The Barn Hotel, Meriden, Coventry · 9:30am – 4:30pm
Online 90-minute session

Confirmed dates

Programme
dates.

The Loft @ The Barn Hotel, Meriden, Coventry · 9:30am – 4:30pm
Leadership Days
01
Wednesday 17 March 2027The Loft @ The Barn Hotel, Meriden, Coventry
02
Wednesday 19 May 2027The Loft @ The Barn Hotel, Meriden, Coventry
03
Wednesday 14 July 2027The Loft @ The Barn Hotel, Meriden, Coventry
04
Wednesday 15 September 2027The Loft @ The Barn Hotel, Meriden, Coventry
Online · 90 minutes · 10:30am – 12:00pm
Online Sessions
01
Tuesday 13 April 202710:30am – 12:00pm
02
Tuesday 29 June 202710:30am – 12:00pm
03
Tuesday 24 August 202710:30am – 12:00pm
04
Tuesday 19 October 202710:30am – 12:00pm
Both Laura and Michael are present and involved throughout the entire eight-month programme. Online session dates will be communicated to all participants in advance of the programme start.

Why Laura & Michael

This isn't leadership theory.
This is hard-won experience.

This programme is built on 50 years of combined dental leadership experience. Laura and Michael are both GDC registered and have spent their careers working inside dental businesses as well as supporting them from the outside. Their work has never been about theory alone. You are not learning from people who only teach leadership. You are learning from two people who have spent decades doing it, teaching it and helping others implement it.

Laura Horton

GDC: 163369

Laura's career has taken her from dental nurse to Treatment Coordinator, Practice Manager and dual-site Practice Manager, before moving into consultancy, practice ownership and ultimately a successful practice exit.

  • Began her dental career as a dental nurse
  • Progressed to Treatment Coordinator, Practice Manager and dual-site Practice Manager
  • Moved into consultancy, practice ownership and a successful practice exit
  • First-hand experience of the clinical, commercial and patient-facing realities of dentistry
  • Years of leadership and management development including a six-day Practice Manager programme
  • Experienced in turning Vision Days into 12-month business strategies

Michael Bentley

GDC: 179421

Michael's career has taken him from dental business management into dental nursing, consultancy and back into hands-on business management and Treatment Coordination in practice, before returning to consultancy.

  • Career spanning dental business management, dental nursing and Treatment Coordination
  • Hands-on experience in both clinical and operational roles within dental practices
  • Deep understanding of the commercial and people challenges dental businesses face
  • Extensive experience supporting dental owners, managers and leadership teams
  • Implementation-focused — not simply training, but helping businesses move from vision to action
  • Around 12 years working alongside Laura supporting dental businesses
50Years combined
dental leadership
experience

Together, Laura and Michael have worked for around 12 years helping dental business owners, managers and leadership teams develop stronger businesses, clearer strategies and more effective teams. They have delivered leadership and management development for years, supported practices through Vision Days, built 12-month business strategies and stayed involved through implementation. Both are GDC registered. Both are former Treatment Coordinators. Both are involved throughout every session of the eight-month programme.

Why choose Laura & Michael

✓50 years of combined dental leadership experience
✓Both GDC registered
✓Clinical, operational and commercial dental experience
✓Both former Treatment Coordinators
✓Around 12 years working together
✓Years of Practice Manager education and development
✓Experienced in turning Vision Days into 12-month business strategies
✓Implementation-focused — not just training
✓Both involved throughout the entire eight-month programme

Who should attend

Built for people with
real responsibility.

This is not an entry-level management course. The Business Leadership Mastery Programme is designed for experienced dental business managers and owners who want to become significantly stronger leaders.

  • Dental business owners who want to lead more effectively and step back from operational firefighting
  • Dental business managers with responsibility for people, performance, culture and direction
  • Practice managers ready to move from managing to genuinely leading
  • Leaders who want to build teams that take ownership without constant supervision
  • Anyone with meaningful responsibility for a dental team and business results

This is not for you if you are looking for a basic introduction to management, a short one-day workshop, or generic leadership content with no relevance to the dental profession. The programme is designed for people who are already leading — and who want to do it better.

Places are limited

The programme deliberately keeps cohort numbers small. This ensures both Laura and Michael can give meaningful attention to every participant throughout the eight months.

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Programme investment

Super Early Bird.
Save £500.

Super Early Bird places are now open for the founding cohort. Book by 23:59 GMT on Friday 18 December 2026 and enter code FOUNDER500 at checkout to save £500 on the standard programme fee.

The investment covers eight months of leadership development — four face-to-face days in Solihull and four online 90-minute sessions — with both Laura and Michael involved throughout.

Founding cohort · Super Early Bird

Business Leadership Mastery Programme

Standard programme fee£3,000
Super Early Bird£2,500

You save: £500

Coupon code — enter at checkoutFOUNDER500

Deadline: 23:59 GMT · Friday 18 December 2026

Secure Your Seat

Prefer to split the cost?

A split-payment option is available. The full programme fee must be paid by Friday 22 January 2027. Select this option at checkout.

Both Laura & Michael throughout · 8 months · Meriden, Coventry · March – October 2027

Super Early Bird — Save £500

Book by 23:59 GMT on Friday 18 December 2026

Enter the coupon code below in the coupon box at checkout to reduce your fee from £3,000 to £2,500.

FOUNDER500

Choose your payment option

Option 1

Pay in Full

£2,500

Super Early Bird · Save £500
Enter code FOUNDER500 at checkout

Option 2

Pay in 3

£2,500

Split across 3 payments
Full fee paid by Friday 22 January 2027
Select at checkout

Questions

Frequently asked
questions.

Who is the programme for?

The Business Leadership Mastery Programme is for dental business managers and owners with meaningful responsibility for people, performance, culture and commercial direction. It is designed for experienced people who want to become significantly stronger leaders.

Is this suitable for experienced managers?

Yes. This is not an introduction to management. It is specifically designed for people who are already leading and who want to build significantly stronger leadership capability across all four pillars.

Is it suitable for dental business owners?

Absolutely. Many dental business owners carry substantial management responsibility alongside clinical work or ownership. The programme gives you the skills and frameworks to lead your team and business more effectively.

Do Laura and Michael both deliver the programme?

Yes. Both Laura and Michael are directly involved throughout the entire eight months. You are not accessing online content or occasional guest trainers. You have direct access to two experienced dental business leaders from start to finish.

How does the eight-month format work?

The programme alternates between four face-to-face leadership days in Solihull and four online 90-minute sessions — one development touchpoint every month from March to October 2027. The format is designed so you learn, implement, reflect and develop further throughout the eight months.

Where are the face-to-face sessions held?

All four face-to-face leadership days are held at The Loft @ The Barn Hotel, Berryfields Farm, Berkswell Rd, Meriden, Coventry CV7 7LB. Sessions run from 9:30am to 4:30pm.

When are the face-to-face days?

Wednesday 17 March 2027 · Wednesday 19 May 2027 · Wednesday 14 July 2027 · Wednesday 15 September 2027.

When are the online sessions?

The four online 90-minute sessions are: Tuesday 13 April, Tuesday 29 June, Tuesday 24 August and Tuesday 19 October 2027, all running 10:30am – 12:00pm.

What happens if I cannot attend one of the dates?

Please contact us directly to discuss your circumstances. We will do everything we can to ensure you do not miss out on the programme content.

Is this a management course or a leadership programme?

It is a leadership programme. Management and leadership are different skillsets. The Business Leadership Mastery Programme is built specifically around leadership — how you lead yourself, your team, performance and the growth of your business.

What is the full programme fee?

The standard programme fee is £3,000. The Super Early Bird fee is £2,500, saving £500, when you book by 23:59 GMT on Friday 18 December 2026 and enter code FOUNDER500 at checkout.

How does the Super Early Bird offer work?

Book your place by 23:59 GMT on Friday 18 December 2026 and enter the coupon code FOUNDER500 in the coupon box at checkout. Your programme fee will reduce from £3,000 to £2,500.

What coupon code do I need?

Enter FOUNDER500 in the coupon box at checkout to receive the £500 Super Early Bird saving.

Can I split the payments?

Yes. A split-payment option is available at checkout. The full programme fee must be paid by Friday 22 January 2027.

How do I secure my place?

Click Secure Your Seat on this page to go directly to the checkout. Super Early Bird pricing is available now for the founding cohort. Places are limited.

Your next step

You don't need to have
all the answers to be
a great leader.

But you do need the skills, confidence and frameworks to lead across all four dimensions. The Business Leadership Mastery Programme gives you exactly that — with two experienced dental business leaders beside you throughout every step.

Yourself
Your Team
Performance
Growth

Eight months · Two experienced dental business leaders · Four core pillars
50 years' combined dental leadership experience · March – October 2027

Super Early Bird — Save £500. Book by 23:59 GMT on Friday 18 December 2026.

£2,500

Normal fee £3,000. Enter code at checkout:

FOUNDER500
Secure Your Seat